Nothing like predictable advertising to boost the already larger-than-life ego of Grammy artist Justin Timberlake. The 27 year old pop locker, songbird, and ex-Britney fan claims that he wasn't interested in endorsing William Rast, initially. It took much more to get him to sign the dotted line.
Creative directors Johan and Marcella Lindeberg developed a storyline/character based on the premium denim brand gone sportswear. Timberlake will combine his devillish good looks (eye roll) and Academy-worthy acting skills to portray the ficitional character William Rast -- a criminal on the run with his girlfriend, model Erin Wasson (equally annoying).
Really Justin? You tried to turn down a deal? You're merely a singing and dancing wannabe Brad Koenig without the impeccable bone structure. Gag me.
The documentaries are set to air later this month.
credit: WWD
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